From Features Desk
Vaniitha Jaiin, one of India’s foremost voices in
the premium and luxury alcobev space, widely
recognised among the Top 10 Women of Wine in
India and internationally celebrated as an
authority on wines and spirits, has announced the
launch of Revelry Distillery, a craft-driven distillery
in Sattari, India, dedicated to creating
small-batch, world-class spirits that honour
depth, origin and detail.
Located in the lush Sattari region of North Goa,
Revelry Distillery is purpose-built to nurture spirits
rooted in terroir, sustainability and precision.
Designed with global sensibility and equipped
with state-of-the-art distillation technology,
Revelry is more than a facility, it is a creative
sanctuary where botanicals meet science, and
intuition meets intention.
With a strong focus on scalability (approximately
one million bottles annually), the distillery houses
cutting-edge infrastructure, including a
dedicated R&D lab and a meticulous
spirits-making system. The five-step gin-making
process includes Botanical Maceration, Copper
Pot Distillation, Vapour Infusion, Cold Vacuum
Distillation and Staging. With a customised
Hagyo pot still from Hungary, Revelry ensures
exceptional flavour consistency and scale.
As one
of the few distilleries globally to employ.Copper Pot distillation, Vapour Infusion and Cold
Vacuum Distillation in tandem, it is elevated by
advanced technologies enabling real-time
monitoring and data-driven precision.
From copper stills calibrated for gentle extraction
to bespoke ageing and blending processes,
every detail is curated to enable the creation of
spirits with soul.
“Revelry is built on a foundation of authenticity,
storytelling and meticulous craftsmanship, paving
the way for India to establish itself as a key
contender in the premium global spirits market,”
says Vaniitha Jaiin, Founder & Chief Evangelist of
Revelry Distillery.
Introducing Vanaha Gin: A Spirit with Soul
At the heart of this new venture lies its debut creation — Vanaha Gin. Inspired by the tranquillity and biodiversity of Indian forests, Vanaha (Vana वन = forest; Aha आहा = epiphany) is a Sipping Gin that seamlessly combines bold character with nuanced depth and forest-born elegance.
At the heart of this new venture lies its debut creation — Vanaha Gin. Inspired by the tranquillity and biodiversity of Indian forests, Vanaha (Vana वन = forest; Aha आहा = epiphany) is a Sipping Gin that seamlessly combines bold character with nuanced depth and forest-born elegance.
Distilled from the forest, made for the world,
Vanaha is a 100% natural gin with no artificial
flavours. It embodies the essence of the forest
and presents a layered, expressive profile that
celebrates India’s rich natural heritage while
appealing to the modern connoisseur who seeks
sophistication, whether in company or solitude.
Vanaha is a unique ‘forest to bottle’ gin that
builds a distinct identity by combining heritage,
quality and complexity to create an aspirational
presence in the market.
Crafted with Precision and Purpose
Crafted with deep reverence for nature, Vanaha holds the rhythm of the forest – rich, layered and alive. It features a rare blend of 24 handpicked botanicals, including Deodar Wood, Patchouli, Cacao Nibs, Palash Flowers, Pine Tips, Assam Lemons, Wild Berries, Sikkim Mandarin, Orris Root, Angelica Root and Juniper Berries. Each botanical is selected for purity, provenance and its contribution to the gin’s earthy, woody and aromatic profile. Free from artificial additives, Vanaha is distilled to its purest essence.
Crafted with deep reverence for nature, Vanaha holds the rhythm of the forest – rich, layered and alive. It features a rare blend of 24 handpicked botanicals, including Deodar Wood, Patchouli, Cacao Nibs, Palash Flowers, Pine Tips, Assam Lemons, Wild Berries, Sikkim Mandarin, Orris Root, Angelica Root and Juniper Berries. Each botanical is selected for purity, provenance and its contribution to the gin’s earthy, woody and aromatic profile. Free from artificial additives, Vanaha is distilled to its purest essence.
Elevated by Cold Vacuum Distillation – the first of
its kind in India – this method preserves delicate
aromatic notes, allowing Vanaha to stand out in
aroma, flavour and finish. The combination of
three distinct distillation techniques results in a
smooth, layered spirit with floral, earthy, woody
and subtly spiced undertones. Vanaha is best
enjoyed neat over ice or in cocktails, offering a
versatile experience for those who value ritual over rush.
Intended for discerning gin drinkers and
collectors, Vanaha appeals to those who
appreciate depth and nuance, as well as to
global, evolved Indian consumers seeking
terroir-driven spirits that reflect provenance and
purpose.
“With Vanaha, we are not just launching a gin —
we hope to usher in a quiet revolution in Indian
spirits, where provenance meets purity,
craftsmanship meets consciousness, and
indulgence meets intention. We wanted to create
a spirit that speaks to the modern connoisseur —
someone who seeks depth, not dazzle; ritual, not
rush. At its core, Vanaha is a celebration of India
— its richness, its roots, and its rising global
presence. Our vision is to build a world-class gin
that proudly embodies the Make in India spirit
and stands shoulder to shoulder with the finest
international brands,” says Vaniitha.
India’s Premium Spirits Market Finds Its
Moment
Vanaha arrives at a pivotal time for India’s spirits
market. The Indian gin sector is projected to be worth $1,789.8 million in 2025 and is expected to
grow to $2,952 million by 2032, with a CAGR of
7.4%. The premium segment alone is anticipated
to expand from 20% to 45% of the total market –
driven by an audience that values authenticity,
craftsmanship and experiential indulgence.
“With Revelry, we’re building more than a brand
— we’re crafting a platform for Indian excellence
in spirits. The focus is on quality, authenticity and
global readiness. We believe India deserves its
place on the map of world-class craft distillation,”
adds Navvin Jaiin, Director, Revelry Distillery.
Design That Speaks the Language of the
Forest
Vanaha officially launches on May 16, 2025, in Goa, the heartland of its inspiration and origin. Following its debut, it will gradually roll out across key metro markets, beginning with Karnataka. Priced at ₹2,400 for a 750ml bottle in Goa, Vanaha is presented in exquisitely crafted glass bottles adorned with illustrated labels that evoke its deep connection to nature. Cloaked in forest-green hues, the distinctive bottle silhouette conjures the mystique of a rare botanical elixir. At its heart lies an embossed Woodpecker, a striking symbol of the vitality of India’s forests and a tribute to Vanaha’s artisanal ethos.
Vanaha officially launches on May 16, 2025, in Goa, the heartland of its inspiration and origin. Following its debut, it will gradually roll out across key metro markets, beginning with Karnataka. Priced at ₹2,400 for a 750ml bottle in Goa, Vanaha is presented in exquisitely crafted glass bottles adorned with illustrated labels that evoke its deep connection to nature. Cloaked in forest-green hues, the distinctive bottle silhouette conjures the mystique of a rare botanical elixir. At its heart lies an embossed Woodpecker, a striking symbol of the vitality of India’s forests and a tribute to Vanaha’s artisanal ethos.
From the iridescent green of the bottle to the
copper foiling, embossed details and textured
finishing, every design element is as refined and
intentional as the gin within – an invitation to
savour a truly immersive forest-to-bottle
experience.
Vanaha Gin is not just a product, it is a movement.
It invites connoisseurs to experience gin as a
poetic form of self-expression and a mark of
cultivated taste. With its earthy, woody, aromatic
signature and depth in every sip, Vanaha is set to
become a collectable for aficionados and a staple
at refined celebrations across the world.
From Forests to Fine Spirits: The Journey of
Vaniitha Jaiin
Vaniitha Jaiin is a pioneering force in India’s luxury beverage space, seamlessly blending a strong corporate background with an unshakable passion for wines and spirits. Born in Ambasamudram, Tamil Nadu, into a traditional family, her early years were shaped by personal tragedy and surrounded by nature – an experience that instilled resilience from a young age. By 13, she had launched entrepreneurial ventures to fund her education; by 19, she had become a top-performing life insurance agent.
Vaniitha Jaiin is a pioneering force in India’s luxury beverage space, seamlessly blending a strong corporate background with an unshakable passion for wines and spirits. Born in Ambasamudram, Tamil Nadu, into a traditional family, her early years were shaped by personal tragedy and surrounded by nature – an experience that instilled resilience from a young age. By 13, she had launched entrepreneurial ventures to fund her education; by 19, she had become a top-performing life insurance agent.
Her corporate career spanned more than a
decade, with leadership roles at leading firms
such as Satyam, Ogilvy, Adecco, Flipkart and
Edifecs, where she built deep expertise in
marketing, brand strategy and consumer
engagement. In 2010, breaking cultural
expectations, she shifted paths to pursue her true
calling – wines and spirits – while managing the
responsibilities of motherhood, career and
education.
Vaniitha immersed herself in formal study through
the Wine & Spirit Education Trust (WSET),
London, and specialised in Luxury Brand
Management at ESSEC Business School, Paris.
Over the next seven years, she travelled
extensively across Europe, the US and the UK,
learning from global masters, judging
international wine and spirit competitions, and
becoming one of the few Indian professionals
recognised as a globally travelled wine and spirits
judge.
Her first venture, The Perfect Pour, was born from
this journey, aiming to demystify fine beverages
through education, curated tasting experiences,
go-to-market strategies for alcobev brands, and
immersive storytelling.
In 2017, during a soul-stirring visit to the forests
of Pondicherry, Vaniitha experienced a moment
of deep clarity. The name “Vanaha” was born – a
fusion of vana (forest) and aha (a moment of
realisation). Though not tied to a product at the
time, the name lingered with her.
Years later, when she chose to create her first
spirit – a gin – naming it Vanaha felt like destiny.
Known for its botanical base, gin is naturally
aligned with the spirit of the forest. With Vanaha,
Vaniitha channels purity, curiosity and nature’s
surprise into every bottle, setting out to transform
India’s spirits industry with a brand rooted in both
personal evolution and natural wonder.
Vaniitha Jaiin is more than a marketing strategist
or luxury beverage connoisseur; she is a visionary
leader reshaping how fine beverages are
understood, experienced and appreciated. Her
latest venture brings a bold new dimension to
India’s spirits industry, marking her as a true
trailblazer in the world of wine and craft
distillation.
Navvin Jaiin: Bridging Bharat and India, One
Business at a Time
Navvin Jaiin is a distinguished leader with over 24 years of experience in the BFSI (Banking, Financial Services, and Insurance) sector. His illustrious career spans leadership roles at some of the most prominent names in the industry, including Tata AIA Life, Bajaj Allianz, Turtlemint InsurTech, ICICI Prudential, and ABN Amro Bank. He has consistently demonstrated the ability to build and lead large, high-performing teams, often exceeding 2,000 members.
Navvin Jaiin is a distinguished leader with over 24 years of experience in the BFSI (Banking, Financial Services, and Insurance) sector. His illustrious career spans leadership roles at some of the most prominent names in the industry, including Tata AIA Life, Bajaj Allianz, Turtlemint InsurTech, ICICI Prudential, and ABN Amro Bank. He has consistently demonstrated the ability to build and lead large, high-performing teams, often exceeding 2,000 members.
Renowned for his expertise in scaling start-ups,
orchestrating turnarounds, and managing
complex change initiatives, Navvin brings deep
specialisation in P&L management, growth
strategy, business development, financial and
legal transactions, and risk mitigation.
A builder at heart, he has created businesses that
connect deeply with the soul of Bharat –reaching
remote corners of the country and aligning with
the aspirations of millions. At the same time, he
has developed sophisticated solutions for the
ultra-high-net-worth segment, bridging the
needs of India’s heartland and metropolitan elite
with equal finesse. His ability to straddle both
Bharat and India with authenticity and strategic
clarity underscores his leadership vision.
With a career devoted to solving consumer
challenges and driving operational excellence,
Navvin now aims to redefine benchmarks in the
industry. His next chapter is built on a foundation
of innovation and quality, delivering products and
solutions that reflect an uncompromising
commitment to progress.