Why “ProWein” vs “ProWine”?
The parent show started in Germany as ProWein – “Wein” being the German word for wine. When
the show expanded globally, we adopted ProWine in English-speaking or international markets to
make the brand more accessible and relatable. It’s the same network and ethos, but the name
adapts to the local language context.
In how many countries is Messe Düsseldorf organising this exhibition?
Apart from Düsseldorf, the ProWein/ProWine network is now established in São Paulo, Shanghai,
Singapore, Hong Kong, Tokyo and Mumbai. This makes it a truly global series, covering key
markets across Europe, Asia and the Americas.
How successful is ProWine Mumbai so far & what milestones have been achieved?
ProWine Mumbai has firmly established itself as India’s largest platform for the wine and spirits
industry. We’ve expanded concepts such as Masterclasses, Blind Tasting Challenges and the
Bartender Competitions, B2B networking for the trade people, which have become highlights of
the show, built strong participation from more than 30 countries and attracted government trade
bodies and country pavilions. Overall, we’ve positioned India as a serious market within the
ProWein World network.
What are the new targets of ProWine Mumbai 2025 & how are preparations going?
For 2025, our focus is clear and ambitious:
Expanding global participation by welcoming new country pavilions and individual country
representations.
Deepening diversification across geography and product categories. Beyond wine and spirits,
we are giving due visibility to emerging segments such as craft spirits, non-alcoholic/low-alcohol
beverages and other innovative categories that deserve their own space and recognition.
Engaging a refined and serious audience by targeting trade buyers, importers, sommeliers and
HoReCa professionals.
Supporting Indian brands on the global stage by connecting them with international importers
and helping them showcase their potential beyond domestic markets.
Curating excellence through the ProWine & ProSpirits Challenge which provides an
independent list of the finest wines and spirits available in India. This initiative not only highlights
consumer preferences, giving brands insights to adapt to the Indian palate, but also guides
consumers to discover the best offerings.
What’s New at ProWine Mumbai 2025?
ProWine Mumbai 2025 will be bigger and more diverse with new country pavilions (Switzerland,
Moldova, Germany) and first-time participants (Israel, Austria), alongside strong representation
from global markets and Indian innovators. Highlights include ProWine World of ZERO for
non-alcoholic drinks, the American Spirits Bartender Competition (by DISCUS), WSET-supported
education, curated tastings, storytelling, three panel discussions, B2B matchmaking and the new
“Honoring Excellence” initiative.