Reintroduced For India’s Evolving Palate, Art Collection Nu Ushers In A More Modern Wine Experience
Malay Kumar Rout
in routmalay
The founder of WSCI
(Wine & Spirits Club of India)
Driven by global exposure, experimentation,
and a growing desire for wines that balance
quality with character, the Indian wine market
continues to mature. This shift reflects a wider
cultural movement where a glass of wine is no longer seen merely as a lifestyle accessory,
but as a medium for discovery and
self-expression.
Grover’s original Art Collection has long
stood as evidence to Indian creativity,
blending the expressive power of
contemporary Indian art with wines that
embody terroir, craftsmanship, and India’s
emergence as a wine-producing nation. Art
Collection Nu speaks to the tastes of today’s
discerning drinkers, appealing to their
curiosity and their appetite for experiences
that engage both the palate and the
imagination.
A New Chapter Begins
The new range carries forward Grover Vineyards’ legacy of pioneering Indian winemaking. Art Collection Nu redefines how wine is enjoyed, bringing together craftsmanship, creativity, and contemporary design, turning every bottle into an experience that excites and resonates.
The new range carries forward Grover Vineyards’ legacy of pioneering Indian winemaking. Art Collection Nu redefines how wine is enjoyed, bringing together craftsmanship, creativity, and contemporary design, turning every bottle into an experience that excites and resonates.
Art is no longer something to admire from a distance; it is lived, felt, and shared. Vibrant, inclusive, and dynamic, each label captures a fleeting moment from life’s celebrations, enriched with colour, rhythm, and human connection. Minimalist yet modern in appeal, every detail is deliberate, reflecting not just the character of the wine but the moods and moments it accompanies.
This range invites curiosity, sparks joy, and encourages interaction. More than a fresh look, the collection marks a renewed chapter in Grover Vineyards’ journey, shaped by creativity, cultural expression, and a deeper focus on how wine is experienced together.
A Diverse Expression: Signature Varietals
Spanning white, rosé, red, and dessert wines, the Art Collection Nu range showcases Grover’s winemaking expertise across nine distinctive styles, each with its own personality. The portfolio includes Chenin Blanc, Sauvignon Blanc, Viognier, Riesling, Rosé, Shiraz, Cabernet Shiraz, Merlot, and Late Harvest.
Spanning white, rosé, red, and dessert wines, the Art Collection Nu range showcases Grover’s winemaking expertise across nine distinctive styles, each with its own personality. The portfolio includes Chenin Blanc, Sauvignon Blanc, Viognier, Riesling, Rosé, Shiraz, Cabernet Shiraz, Merlot, and Late Harvest.
Now available in Maharashtra and Karnataka,
with nationwide expansion to follow, Art
Collection Nu beautifully underscores Grover
Vineyards’ commitment to making premium
Indian wines more accessible, from bustling
metros to emerging, increasingly
wine-curious towns. Already, the refreshed
bottles are drawing attention across retail
shelves, restaurants, and wine clubs nationwide.
Shaping India’s Wine Future
With Art Collection Nu, Grover Vineyards is not just unveiling a new label, it is energising social gatherings, transforming every pour into a shared moment, a celebration of identity, culture, and creativity where heritage is reimagined through vibrant storytelling and exceptional wines.
With Art Collection Nu, Grover Vineyards is not just unveiling a new label, it is energising social gatherings, transforming every pour into a shared moment, a celebration of identity, culture, and creativity where heritage is reimagined through vibrant storytelling and exceptional wines.
Crafted for a new generation of wine lovers,
Art Collection Nu highlights individuality,
emotion, and the dynamic spirit of today’s
consumers. Each bottle pairs contemporary
design with distinctive varietal character,
inviting people to savour not just the flavour,
but the feeling it evokes.
As Grover Vineyards continues to lead India’s wine journey, Art Collection Nu stands as a vivid expression of the brand’s enduring strengths: craftsmanship and creativity, tradition and innovation, taste and emotion. In a market defined by evolving preferences and growing confidence, this revitalised collection honours its rich heritage while boldly celebrating the bright future ahead.
Through Art Collection Nu, Grover Vineyards reaffirms its dedication to elevating the wine experience, creating memorable stories and moments for both seasoned enthusiasts and curious newcomers.
Art Collection in Maharashtra is priced between 625/- to 940/- and in Karnataka it is priced between 575/- to 995/-
