Anamika Joseph
In house curator (WSCI) Wine & Spirits Club of India
The Vinitaly India Roadshow, part of Vinitaly’s international tour promoting Italian wine across global markets, successfully concluded its second Indian edition with two landmark events in New Delhi and Panaji, Goa. Designed to deepen trade engagement between Italian wine producers and Indian buyers, the roadshow reaffirmed India’s growing relevance on the global wine and spirits map.
The first stop took place on January 16 at the Taj Palace, New Delhi, followed by the second on January 18 at the Taj Cidade de Goa, Panaji. Both events attracted a curated audience of importers, distributors, hospitality professionals, retailers and industry stakeholders, reflecting the increasing sophistication of India’s wine ecosystem.
The 2026 edition was supported through institutional collaboration with the Italian Embassy in New Delhi, the Italian Consulate in Mumbai, and ICE – Italian Trade Agency, underscoring the strategic importance of coordinated efforts in expanding Italian wine exports. A total of 31 Italian wine companies participated, including producers from the Consorzio Tutela Vini Valpolicella, offering Indian professionals a closer look at the diversity, heritage, and innovation that define Italian winemaking.
A key highlight of the roadshow was the pair of masterclasses curated by ICE – Italian Trade Agency, led by Sonal Holland MW, India’s first Master of Wine. Tailored specifically for the Indian market, the sessions explored Italian wine denominations, regional identities, production techniques, and evolving global trends, equipping participants with deeper knowledge to support informed import, distribution, and on-trade decisions. Beyond tastings and education, the Vinitaly India Roadshow functioned as a vital networking platform, facilitating direct dialogue between Italian producers and Indian market operators. Conversations extended beyond product showcasing to include market
challenges, regulatory realities and consumer
preferences shaping wine consumption in
India today.
As India’s wine and spirits market continues to mature, driven by premiumisation, experimentation and a more globally aware consumer; the Vinitaly India Roadshow stands out as a meaningful bridge between tradition-rich Italian producers and a dynamic, opportunity-led Indian marketplace. Its successful conclusion reinforces Italian wine’s growing footprint in India and signals sustained engagement in the years ahead.
