53rd Edition E- Magazine Blogs

Reintroduced For India’s Evolving Palate, Art Collection Nu Ushers In A More Modern Wine Experience Malay Kumar Rout in routmalay The founder of WSCI (Wine & Spirits Club of India) Driven by global exposure, experimentation, and a growing desire for wines that balance quality with character, the Indian wine market continues to mature. This shift reflects a wider cultural movement where a glass of wine is no longer seen merely as a lifestyle accessory, but as a medium for discovery and self-expression.Grover’s original Art Collection has long stood as evidence to Indian creativity, blending the expressive power of contemporary Indian art with wines that embody terroir, craftsmanship, and India’s emergence as a wine-producing nation. Art Collection Nu speaks to the tastes of today’s discerning drinkers, appealing to their curiosity and their appetite for experiences that engage both the palate and the imagination.A New Chapter Begins The new range carries forward Grover Vineyards’ legacy of pioneering Indian winemaking. Art Collection Nu redefines how wine is enjoyed, bringing together craftsmanship, creativity, and contemporary design, turning every bottle into an experience that excites and resonates.Art is no longer something to admire from a distance; it is lived, felt, and shared. Vibrant, inclusive, and dynamic, each label captures a fleeting moment from life’s celebrations, enriched with colour, rhythm, and human connection. Minimalist yet modern in appeal, every detail is deliberate, reflecting not just the character of the wine but the moods and moments it accompanies. This range invites curiosity, sparks joy, and encourages interaction. More than a fresh look, the collection marks a renewed chapter in Grover Vineyards’ journey, shaped by creativity, cultural expression, and a deeper focus on how wine is experienced together. A Diverse Expression: Signature Varietals Spanning white, rosé, red, and dessert wines, the Art Collection Nu range showcases Grover’s winemaking expertise across nine distinctive styles, each with its own personality. The portfolio includes Chenin Blanc, Sauvignon Blanc, Viognier, Riesling, Rosé, Shiraz, Cabernet Shiraz, Merlot, and Late Harvest.Now available in Maharashtra and Karnataka, with nationwide expansion to follow, Art Collection Nu beautifully underscores Grover Vineyards’ commitment to making premium Indian wines more accessible, from bustling metros to emerging, increasingly wine-curious towns. Already, the refreshed bottles are drawing attention across retail shelves, restaurants, and wine clubs nationwide. Shaping India’s Wine Future With Art Collection Nu, Grover Vineyards is not just unveiling a new label, it is energising social gatherings, transforming every pour into a shared moment, a celebration of identity, culture, and creativity where heritage is reimagined through vibrant storytelling and exceptional wines. Crafted for a new generation of wine lovers, Art Collection Nu highlights individuality, emotion, and the dynamic spirit of today’s consumers. Each bottle pairs contemporary design with distinctive varietal character, inviting people to savour not just the flavour, but the feeling it evokes.As Grover Vineyards continues to lead India’s wine journey, Art Collection Nu stands as a vivid expression of the brand’s enduring strengths: craftsmanship and creativity, tradition and innovation, taste and emotion. In a market defined by evolving preferences and growing confidence, this revitalised collection honours its rich heritage while boldly celebrating the bright future ahead. Through Art Collection Nu, Grover Vineyards reaffirms its dedication to elevating the wine experience, creating memorable stories and moments for both seasoned enthusiasts and curious newcomers.Art Collection in Maharashtra is priced between 625/- to 940/- and in Karnataka it is priced between 575/- to 995/-

From Features Desk Cincoro Tequila, the award-winning ultra-premium brand co-founded by five NBA team owners, including Michael Jordan, has officially entered the Indian market through an exclusive partnership with Mohan Brotherss, one of India’s leading importers and distributors of premium wines and spirits. The launch marks an important step for India’s luxury spirits sector, as Cincoro introduces refined sipping tequila to discerning Indian consumers. Crafted in Jalisco, Mexico, from 100 per cent Blue Weber agave sourced from both the Highlands and Lowlands, Cincoro offers a modern expression of tequila rooted in tradition, enhanced by innovation, and created to be savoured. India: A Strategic Market for Global Growth Quentin Job, Managing Director – International, Cincoro Tequila, emphasised India’s growing role in the brand’s expansion strategy: “We have been extremely impressed by the rapid evolution of consumer tastes in India and the increasing diversity within the spirits market, particularly the fast-growing prestige tequila category,” said Job.“We believe the delicious, smooth, and refined taste profile of Cincoro is perfectly aligned with what Indian consumers love and appreciate. We are also very pleased to be partnering with Mohan Brotherss in India, and we are confident they will do an exceptional job in securing five-star distribution and building the Cincoro brand in this exciting market,” Job added. Tequila Consumption in India Tequila has steadily moved beyond its traditional image as a party drink to become a spirit valued for its craft and complexity. India, with its growing base of affluent consumers and expanding luxury hospitality sector, has seen a rise in tequila appreciation. Urban millennials and seasoned collectors are increasingly drawn to sipping tequilas, favouring premium expressions that highlight authenticity and artisanal production.This change reflects a wider shift in India’s drinking culture, where quality is prized over quantity. Once niche, tequila is now finding its place alongside fine whiskies and cognacs in high-end bars, private clubs, and luxury retail outlets. Cincoro’s entry builds on this trend, offering tequila for refined sipping, suited to India’s appetite for slow drinking and premium experiences. A Strategic Partnership with Mohan Brotherss Cincoro’s India debut is led by Mohan Brotherss, a respected name in premium beverage importation and distribution.Known for successfully introducing and nurturing global luxury brands in India’s regulated alcohol market, Mohan Brotherss brings strong regulatory expertise, market knowledge, and an established presence across luxury hospitality and retail channels. “India represents one of the most exciting luxury spirits markets globally. Cincoro’s craftsmanship, global stature, and focus on sipping culture align perfectly with the preferences of today’s Indian luxury consumer. We are proud to partner with Cincoro to introduce this exceptional tequila to India and to build the brand as a leading name in ultra-premium tequila,” Love K. Jain, Managing Partner, Mohan Brotherss, said. The Evolution of TequilaOver the past few decades, tequila has moved far beyond its image as a quick party drink. It has become a spirit associated with heritage, artistry, and regional identity. Producers have highlighted terroir, artisanal techniques, and ageing styles to display tequila’s diversity. This shift has helped tequila earn a place in the global luxury spirits conversation, where it is now appreciated alongside fine whiskies and cognacs by collectors and connoisseursGlobal Craftsmanship Meets Indian Luxury Produced from carefully selected agave, slow-cooked in traditional ovens and aged in American whisky barrels, Cincoro is recognised worldwide for its smoothness, complexity, and refined finish. Its portfolio includes Blanco, Reposado, Añejo, and the Gold expression, each crafted to appeal to consumers who value quality, balance, and depth of flavour.Designed to be enjoyed neat, Cincoro fits well with India’s growing preference for slow drinking and premium spirits. Its distinctive, award-winning bottle, created by former Jordan Brand designer Mark Smith, reinforces its modern luxury positioning. Market Availability Cincoro will be introduced in India through a phased rollout, beginning with Delhi, Mumbai, and Gurgaon. Distribution will focus on five-star hotels and luxury resorts, private members’ clubs, premium lounges, high-end retail, and gifting channels. Expansion into additional markets is planned in the coming months.Mohan Brotherss, with its strong distribution network and luxury-focused brand strategy, continues to play a key role in India’s premium beverage market.

Why a month without alcohol can reset habits, sharpen clarity, and spark deeper reflection Ajay Jha A senior Delhi-based independent journalist Every January, people around the world put down their glasses and commit to a month without alcohol. Known as Dry January, this initiative began in 2013 as a campaign by Alcohol Concern, now Alcohol Change UK, a charity that works on alcohol-related harm through research, advocacy and public campaigns.The campaign invites people to step back from drinking for 31 days. In return, it promises clearer thinking, better sleep, some savings and a chance to look again at one’s relationship with alcohol. Behind the simple idea sits a mix of health science, psychology and everyday lifestyle choices. Why January feels right December is almost built around indulgence. Office parties, family gatherings, Christmas, New Year’s Eve and long evenings out often leave people tired, guilty and a little bloated. January arrives with talk of resolutions and fresh starts, so it feels like a natural time to reset. Alcohol Change UK tapped into this mood and turned a private impulse to “cut back after the holidays” into a named, structured campaign. That timing also matters for behaviour. Many people already drink less in January compared to December, so a clear one-month challenge guides a trend that was present anyway. The difference now is the sense of doing it together, with a name, a story and a finish line. A Softer Look at Health Alcohol does put strain on the body when used heavily over time. It is linked in research to problems involving the liver, brain and heart, as well as higher blood pressure and weaker immunity. Mental health can also suffer when drinking becomes frequent or heavy, with more anxiety, low mood and foggy memory often reported. A short break does not erase years of heavy drinking, yet many Dry January participants report very immediate changes. They sleep better, feel fresher in the morning, notice more energy and often lose a bit of weight. Several studies suggest that people who complete a month off alcohol tend to drink a little less, a little less often, even months later. The month acts as a test run that shows life without routine drinking is possible as well as enjoyable. How the World is Joining in Although Dry January began in the United Kingdom, it has quickly become a global trend. Urban, wellness-focused communities in Europe, North America and elsewhere have picked it up, often mixing it with fitness goals, yoga challenges or New Year diet plans. As enotourism specialist Sumedh notes, “Dry January is widely followed across urban, wellness-focused communities in many countries,” and serves as “a timely reminder to pause and reflect on our drinking habits, especially after an indulgent festive season.” Bars and restaurants now respond with alcohol-free menus, “no and low” drinks and creative mocktails. In London, for instance, self-respecting bars offer “a wide variety of alcohol-free beers, sparkling wines, zero-proof spirits,” from Lucky Saint to Tanqueray 0.0%, as Tatiana observes. Social media has given Dry January its own culture. Friends post day counts, swap tips for evenings out without alcohol and share pictures of zero-proof beers, sparkling teas or non-alcoholic wines instead of the usual cocktails. In India too, wine enthusiast like Mohona Chowdhury highlight local alternatives, balancing with “non-alcoholic options like kanji, kokum sherbet, aam-panna, spiced buttermilk.” For some, it becomes a playful competition. For others, it is a quiet personal experiment. In both cases, the month creates a new kind of community around not drinking. Mind, Habit and Identity Dry January is as much about the mind as it is about the body. Alcohol often slips into routine, a glass of wine after work, a beer with friends, a drink to mark the weekend. Taking a month off interrupts that pattern. People start asking simple questions. Do I actually want this drink, or is it just a habit? Do I need alcohol to relax, to socialise, to sleep?Many discover that they can go to dinners, parties and celebrations without always having a drink in hand. They learn which situations truly tempt them and which do not. In that sense, the month becomes a mirror. It reflects back the role alcohol plays in one’s daily life, not in theory but in practice, evening by evening. Wine and spirits specialist Rojita Tiwari captures this shift: “Dry January is less about abstinence and more about awareness. It nudges consumers to pause, reassess habits and return to drinking with intent.” What Happens After the Month The most interesting part of Dry January may not be the 31 days themselves but what follows. Some people treat it as a once-a-year detox, and then slip straight back into old patterns in February. Others find they like the clearer head and choose to extend their break into the next month. Many end up somewhere in between, drinking less often, choosing better quality drinks or setting small rules for themselves about when and how they drink. Sumedh echoes this, with his “personal preference” leaning “toward moderation over abstinence,” while Tatiana advocates “conscious consumption, fewer occasions, premium selections, and heightened appreciation” for “smarter drinking year-round.” Research so far suggests that even one month off can lead to fewer drinking days and fewer heavy sessions later in the year for many participants. The long-term gains, though, depend on what one does with that experience. If Dry January becomes a doorway to more mindful drinking, the effects can last well beyond winter. If it is only a pause before another binge, the benefits fade quickly. Not for Everyone, Not all or Nothing There is a serious side that cannot be ignored. People with a heavy physical dependence on alcohol are often advised to seek medical help before stopping and sometimes to cut down slowly rather than quit all at once. Sudden withdrawal in such cases can be risky, which is why health experts stress that campaigns like Dry January are aimed at regular drinkers, not those with severe dependence. For